China-AfricaCommunications Workshop
主题：中国在非媒体与中非外交系列讲座
第一讲 中非传播研究综述
第二讲 中国在非媒体外交：以央视非洲分台为例
日期：12月19日（周五）下午2：00-4：00
演讲人：鲍勃·维克萨
南非金山大学 新闻传播学院 研究员
地点: 传播研究院一层会议室
主持人：张艳秋教授， 非洲传媒研究中心主任
Theme: Literaturesynthesis, gaps in the field, media analysis and media diplomacy
Day 1:Exploration of China-Africa scholarly literature
Date: 6:00-8:00pm,Dec.18th (Thu)
Day 2: Chinesemedia diplomacy in Africa: analysis of CCTV Africa
Date: 2:00-4:00 pm, Dec.19 th(Fri)
PhDCandidate, Institute of Communication Studies, Communication University ofChina; Research Fellow, African Communication Research Centre and ResearchAssociate, University of the Witwatersrand, South Africa
Venue：Meeting Room, 1st floor, No.42 Bldg
Chair: Prof.Zhang Yanqiu, Director of Africa Communication Research Centre
Description:
This two-day workshop seeks todiscuss contemporary issues in China-Africa Communications with an emphasis onmedia dynamics drawing in theoretical and methodological considerations.
The workshop is divided into twosessions each taking two hours. The objective is to sensitize participantstoward current and potential future research issues, questions and methods inthe fledgling China-Africa communications field. The workshop will draw onseven of the presenter’s published academic work and draw on research output onthe topic numbering well over 20 academic research papers.
Day 1: Exploration of China-Africa scholarly literature
The first hour of this session willessentially be a lecture on literature by China-Africa communication expertssummarized into the following themes: 1) Historical trajectories andcontemporary dynamics 2) public diplomacy, soft power and media assistance 3)representations and perceptions 4) media systems and ideology 5) commercialization,market forces and the state. The lecture will be based on the presenter’sforthcoming discussion paper exploring themes from more than 15 academicpapers.
The second hour will open up debateon the lecture issues with a view to understanding gaps in the field anddiscussing potential further research questions and areas. Participants areencouraged to engage the presenter as much as possible.
Day 2: Chinese media diplomacy in Africa: analysis of CCTV Africa
The first hour of this session willbe based on the presenter’s ongoing doctoral work. It will focus on the meetingpoint between Chinese media and Chinese diplomacy in Africa. It will alsodiscuss responses to Chinese media by African media. Part of the lecture willbe dedicated to theoretical and methodological issues in studying Chinese mediain Africa.
The second hour will be a lecture onCCTV Africa’s launch and practice over the past three years. It will focus onresponses to CCTV’s launch by global media, the strategies that CCTV Africa hasemployed and distinction between CCTV Africa and other state-run Chinese media.
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